Effective date: December 03, 2025
Last updated: June 23, 2026
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
We also use cookies, tags, pixels and similar technologies to measure the effectiveness of our advertising and to understand whether a website visit or enquiry came from a Google Ads campaign or another marketing source. Where you consent to advertising cookies, Google Ads and related Google technologies may store or read advertising identifiers on your device.
If you submit an enquiry form, advertising information such as campaign source, UTM parameters or Google Ads click identifiers may be passed to Zoho CRM and stored with your enquiry. This allows us to understand which adverts and campaigns generate enquiries, appointments, applications or completed transactions.
Where enabled and where the required consent has been obtained, we may use Google Ads features such as conversion tracking, offline conversion imports, remarketing, enhanced conversions or Customer Match. These features may involve sharing conversion events, consent signals, advertising identifiers and/or hashed contact information with Google.
Google Ads, Zoho CRM and advertising measurement
Where you have consented to advertising cookies, we use Google Ads and related Google technologies to measure ad performance and attribute enquiries to advertising campaigns. This may include storing or reading Google click identifiers, such as GCLID, GBRAID or WBRAID where applicable, and using cookies or tags to understand whether an advert led to an enquiry or other conversion.
Where you submit an enquiry form, relevant advertising attribution information may be stored in Zoho CRM alongside your enquiry details. We may then send conversion information back to Google Ads, for example when an enquiry becomes a qualified lead, appointment, application or completed transaction. This helps us measure and improve our advertising.
If we use enhanced conversions or Customer Match, we may share hashed contact information, such as your email address or telephone number, with Google for advertising measurement or audience matching, but only where we have the appropriate lawful basis and consent where required.
Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| _cfuvid | session | Calendly sets this cookie to track users across sessions to optimise user experience by maintaining session consistency and providing personalised services. |
| m | 1 year 1 month 4 days | Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly. |
| OptanonConsent | 1 year | OneTrust sets this cookie to store details about the site’s cookie category and check whether visitors have given or withdrawn consent from the use of each category. |
| _GRECAPTCHA | 6 months | Google reCAPTCHA service sets this cookie to identify bots to protect the website against malicious spam attacks. |
| rc::a | Never expires | This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against malicious spam attacks. |
| rc::f | Never expires | This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against malicious spam attacks. |
| rc::c | session | This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against malicious spam attacks. |
| rc::b | session | This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against malicious spam attacks. |
| li_gc | 6 months | LinkedIn sets this cookie for storing visitors’ consent regarding the use of cookies for non-essential purposes. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
| sharethis_cookie_test | session | ShareThis sets this cookie to track which pages are being shared and by whom. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data centre selection. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
| ga* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| utm_source | 7 days | This cookie is used to record where the visitor came to the website originally. This information is used by the website operator to understand the effectiveness of marketing activity. |
| utm_medium | 7 days | This cookie is used to record the marketing medium through which the visitor originally came to the website. This information is used by the website operator to understand the effectiveness of marketing activity. |
Performance
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for visitors.
| Cookie | Duration | Description |
| _calendly_session | 21 days | Calendly, a meeting scheduling service, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages they visited previously and to analyse the effectiveness of advertising campaigns.
| Cookie | Duration | Description |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user’s browser supports cookies. |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognise browser IDs. |
| _gcl_au | 3 months | Set by Google Tag Manager / Google Ads to help measure advertising and conversion performance. It may be used to understand whether adverts lead to visits, enquiries or other conversions. |
| _gcl_aw | 90 days | Set by Google Ads / Google Tag to store Google Ads click information and help attribute conversions to adverts. |
| _gcl_dc | 90 days | Set by Google advertising technology, where used, to help measure advertising and conversion activity. |
| GCLID / GBRAID / WBRAID | Up to 90 days, depending on implementation | Google advertising click identifiers used to understand which advert or campaign led a visitor to the website and, where an enquiry is submitted, to link that enquiry to advertising activity. |
| Google Ads conversion tracking | Varies depending on cookie or identifier | Used to measure whether website visits or enquiries result from Google Ads campaigns. |
| Google Consent Mode signals | Consent state rather than a standard cookie | Used to communicate your consent choices to Google, including whether advertising storage, analytics storage, ad user data or ad personalisation are permitted. |
Some advertising cookies may be used together with information you provide through enquiry forms. For example, if you submit an enquiry after clicking a Google advert, we may use advertising identifiers and campaign information to record the source of the enquiry in Zoho CRM. We may then use CRM status information to measure whether that enquiry became a qualified lead, appointment, application or completed transaction.
Advertising cookies and related technologies are non-essential. They will only be used where you have consented to advertising cookies through our cookie banner or consent preferences tool.
Uncategorized
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
| Cookie | Duration | Description |
| cal_anonymous_id | session | Description is currently not available. |
Manage cookie preferences
Consent Preferences
You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
If you withdraw consent, we will stop using non-essential cookies and similar technologies for future visits, subject to the technical operation of our consent tool. Withdrawing cookie consent will not automatically delete information already submitted through an enquiry form or records that we are required or entitled to keep in Zoho CRM, but you may contact us to exercise your data protection rights.
You can also manage some Google advertising preferences through your Google account and browser settings.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
We invite you to get in touch via a free, no-obligation initial consultation.
