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Our Service to You


As a client of Private Finance, our aim is to provide you with an exceptional client experience through best-in-class, holistic mortgage advice.

We specialise in a broad range of mortgage lending, from more straightforward mainstream mortgages to high-value complex and specialist mortgages. In keeping with our mission to provide our clients with holistic advice, we also offer expert advice on protection and arrange household insurance to ensure our clients have complete peace of mind in their new properties.

You’re free to discuss your project with us at any point – not just when you’re ready to purchase. Whether you’re trying to understand how much you can borrow or you’re looking to sense check an idea for a property investment, our consultants are available at any time to help you make better, more financially informed property decisions.

4 Simple Steps to your mortgage

  • Step 1: Consultation at a time to suit you

    A friendly and relaxed conversation to find out about you and what you need.

    Your time is valuable, so we’ll arrange a time to speak that’s convenient for you. Your initial consultation is completely free and you are under no obligation to continue.

  • Step 2: We get to know you

    Our clients are all different. That’s why we take the time to understand you and your unique circumstances. We’ll discuss your financial situation, requirements, and preferences to identify the best mortgage options for you. We apply our deep knowledge of the wider market and your future needs in all our advice.

  • Step 3: Leave it to us

    Once you give us the green light, our consultant will search the whole of the market to find the best deals available to you and provide you with a recommendation. Once you’re happy with the terms we’ve found you, we’ll help complete the necessary forms and gather the correct documentation required by the lender.

  • Step 4: Completion

    Once you have your new mortgage in place, this isn’t goodbye. We’ll always be on hand if you ever have any queries about mortgages in general – and we’ll be there to find you the best solution available when your current deal expires. We can also help arrange suitable protection and home insurance – we’ve got you covered.

As featured in:

As a leading UK independent mortgage broker, our expert views are often cited in several national publications, including The Times, Telegraph, Financial Times, The BBC, and the FT Adviser as well as a number of key trade publications. We are proud to have been recently shortlisted for London Mortgage Broker of the Year at the Mortgage Introducer Awards and voted a top London mortgage broker in 2023.

Private Finance